Apple’s “Awe Dropping” reveal delivered a wafer-thin iPhone Air, muscular Pro models, a meaningfully upgraded standard iPhone 17, refined AirPods Pro 3, and three fresh Apple Watches (including a bigger-screen Ultra 3). Use this hub to compare models, jump to carrier offers, and pre-order with confidence.
Quick take
- iPhone Air is Apple’s thinnest iPhone yet (approx. 5.6 mm) with ProMotion and A19 Pro.
- iPhone 17 finally gets 120 Hz and a versatile 48 MP Fusion camera system.
- Pro / Pro Max add a full-width camera plateau, 48 MP telephoto, bigger batteries and vapour-chamber cooling.
- AirPods Pro 3 shrink in size, add Live Translation, heart-rate sensing and improved ANC/IP57.
- Apple Watch Ultra 3 expands the display and boosts battery; Series 11 gains 5G; SE 3 gets S10 + Fast Charging.
iPhone 17 family — side-by-side
| Model | Display | Chip | Cameras | Design & Cooling | Battery (claim) | From (UK) | CTA |
|---|---|---|---|---|---|---|---|
| iPhone 17 Air | 6.5″ ProMotion, ultra-thin body (~5.6 mm) | A19 Pro | Rear 48 MP; new 18 MP front with Center Stage | Thin-and-light chassis; premium materials | “All-day” | £999 (256 GB) | Pre-order |
| iPhone 17 | 6.1″ 120 Hz ProMotion, Ceramic Shield 2 | A19 | 48 MP Fusion system: 1×, 2× optical, 48 MP ultra-wide, macro; 18 MP front | — | +≈8 hrs video vs predecessor (claim) | £799 | Pre-order |
| iPhone 17 Pro | 6.3″ ProMotion | A19 Pro + vapour chamber | Triple incl. 48 MP telephoto; 18 MP front | Full-width camera plateau; “largest iPhone battery” | All-day (bigger pack) | £1,099 | Pre-order |
| iPhone 17 Pro Max | 6.9″ ProMotion | A19 Pro + vapour chamber | As Pro; higher storage up to 2 TB | Full-width camera plateau; biggest battery | All-day (largest) | £1,199 (up to £1,999 for 2 TB) | Pre-order |
Note: Specs/prices reflect Apple’s launch information. Replace affiliate links above with your tracking URLs.
Also new: AirPods Pro 3 and Apple Watch trio
AirPods Pro 3
Image Source – Apple.com
- Live Translation, heart-rate sensing
- Improved ANC · IP57 · smaller buds · 5 tips
- £219 UK launch price
Apple Watch Ultra 3
Image Source – Apple.com
- Larger wide-angle OLED, slimmer bezels
- Satellite emergency messaging · 5G (cellular)
- 42-hour battery claim
Apple Watch Series 11
Image Source – Apple.com
- 5G for LTE models · ceramic screen coating
- Hypertension & Sleep Score metrics
- All-day (≈24h) battery target
Apple Watch SE 3
Image Source – Apple.com
- S10 chip, Double-Tap & Wrist Flick gestures
- Fast Charging; value-first pick
Best UK carrier deals — iPhone 17
Prefer an airtime plan? Compare the latest offers from the big four networks below. Tip: trade-in, student discounts, and switching bonuses often change weekly—click through for live pricing.
Vodafone iPhone 17 Deals
- Unlimited 5G options · EU roaming add-ons
- Trade-in savings on Pro/Pro Max
O2 iPhone 17 Deals
- Flexible terms with O2 Refresh
- Extras (Disney+/Apple Music) on select plans
EE iPhone 17 Deals
- Strong 5G coverage · gaming & streaming passes
- Bundle discounts for EE broadband customers
Three iPhone 17 Deals
- Value-led unlimited data plans
- Occasional switching bill credits
Which iPhone 17 should you buy?
- Creatives & power users: 17 Pro / Pro Max for the thermals, battery headroom and 48 MP telephoto.
- Thin-and-light fans: 17 Air—conversation-starter design without ditching ProMotion.
- Most people: 17 standard—120 Hz at last, versatile 48 MP Fusion camera, and friendlier price.
Closer look
FAQs
When do iPhone 17 pre-orders start?
Pre-orders open on 12 September, with retail availability from 19 September.
How much does each model cost in the UK?
Indicative launch pricing: iPhone 17 from £799, 17 Air from £999, 17 Pro from £1,099, 17 Pro Max from £1,199 (up to £1,999 for the 2 TB Pro Max).
Which model is the best value?
For most buyers, the standard iPhone 17 is the smart pick thanks to 120 Hz ProMotion and the new 48 MP Fusion camera at a lower entry price.
Are there trade-in savings?
Yes—networks and retailers typically offer enhanced trade-in at launch. Check our carrier links above for the latest values.
Disclosure: Some links may be affiliate links; we may earn a commission at no extra cost to you.
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