If Apple repeats last years’ timing, expect a clear delivery date we can call out now.
After Apple unveils the iPhone 17 at its flagship event on Tuesday, 9 September, the countdown starts: a brief wait for pre-orders, then the march to delivery day. The real question is when your handset will actually arrive.
Apple keeps the crucial specifics—UK pre-order windows, shipping dates and availability—under wraps until the keynote. Once the rumoured line-up (iPhone 17, 17 Air, 17 Pro and 17 Pro Max) is official, we’ll confirm the details on colours, displays, cameras and, importantly, UK pricing.
Until then, any timeline is an informed estimate based on Apple’s recent launch patterns. We’ll swap speculation for firm UK dates the moment they’re announced.
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When is Apple 17 really available in the UK?
Let’s look in the past releases, for most of the last ten years, Apple has introduced its new iPhone range in early September. The outlier was 2020, when the pandemic pushed the iPhone 12 and 12 Pro to 23 October, and the 12 Mini and 12 Pro Max to 13 November.
A report from European site, iPhone-Ticker, claims leaked internal dates that match industry expectations. We can’t independently confirm its sources, but if accurate, pre-orders would open on 12 September with handsets going on sale from 19 September.
| iPhone series | Announcement | Pre-order | Release |
| iPhone 16 series | 09-Sep-24 | 13-Sep-24 | 20-Sep-24 |
| iPhone 15 series | 12-Feb-23 | 15-Sep-23 | 22-Sep-23 |
| iPhone 14 series | 07-Sep-22 | 09-Sep-22 | 16-Sep-23 |
| iPhone 14 Plus | 07-Sep-22 | 09-Sep-22 | 07-Oct-22 |
| iPhone 13 series | 14-Sep-21 | 17-Sep-21 | 24-Sep-21 |
| iPhone 12 series | 13-Oct-20 | 16-Oct-20 | 23-Oct-20 |
| iPhone 12 Max | 13-Oct-20 | 06-Nov-20 | 13-Nov-20 |
Indicative iPhone 17 Dates for the UK
| iPhone series | Announcement | Pre-order | Release |
| iPhone 16 series | 09-Sep-25 | 12-Sep-24 | 19-Sep-24 |
Are all the new iPhones 17 versions coming out this September in the UK?
- If Apple follows last year’s cadence, the main range — iPhone 17, 17 Air, 17 Pro and 17 Pro Max — should land in September, with the budget-friendly 17E (if it’s real) likely to trail in February.
- Looking at the previous cycle, Apple tends to ship the core models in early autumn. Expect the standard 17, Air, Pro and Pro Max around September, while the entry-level 17E would arrive later, around February, if it materialises.
- All signs point to a staggered launch: the flagship quartet in September, then the lower-cost 17E in February — assuming Apple sticks to the same playbook and the 17E exists.
Does Apple plan to release Iphone 17 Models on different date in the UK.
Apple often leads with the Pro and Pro Max in September to dominate the peak gifting window and maximise high-end sales during autumn. A later debut for the more affordable models creates a fresh wave of attention in the new year, catching shoppers who sat out the initial rush or are watching their budgets after Christmas.
Keep tab on the below links for UK Iphone 17 Deals
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